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Sales force
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Seoul
Busan
With a strong focus on the on-trade channel, SWS has enjoyed rapid growth since its creation in 2013 and is now a well-established, high-quality player in the Korean on-trade market. SWS is the preferred partner of the top premium segment, with a unique presence in high-end hotels, Michelin-starred restaurants and prestigious golf resorts.
Since 2020, supported by its prestigious portfolio, SWS has also expanded its activities with independent wine shops and now operates two proprietary shops in Seoul. With offices in Seoul and Busan, the company covers the entire country.
Pierre-André Doucet, a shareholder of Elan, is the founder and General Manager of SWS.
